BraunPrize 2012

This prize is embracing the increased relevance of well-designed products that help improve all aspects of everyday life.

Category Other Competition / Open to Students
Type International, Award, Open, Single-Stage, Anonymous
Genre Product
Country Germany
Registration Deadline 31 March 2012 GoogleCal iCal
Submission Deadline 31 March 2012 (Must be Received or via Online)
Eligibility All
Target Field Entries must be product concepts and projects not yet in production.

Description
The new BraunPrize 2012 is embracing the increased relevance of well-designed products that help improve all aspects of everyday life. With most people´s daily challenges becoming increasingly complex and demanding, we are relying on ubiquitous technology, highly connected social structures and our ability to cope with a fast, 24/7 lifestyle. Our everyday has become an artificial environment of architecture and technology and while it seems that the quantity of products around us is consistently increasing, their level of quality is not. We have surrounded ourselves by many things we don´t really value, instead of focusing on fewer but better solutions to help us live our lives. With this in mind, the BraunPrize 2012 is looking for ingenious solutions and product ideas to make our everyday a better place.
Entries will be separated into two categories:
- Student: students who are still studying, or young designers who have graduated since January 2009
- Professional/Enthusiast: professional designers, design interested enthusiasts and
inventors who have a clever product concept

Jury
Oliver Grabes (Head of Braun Design, Chairman of the BraunPrize jury, Kronberg, Germany)
Naoto Fukasawa (Industrial designer, founder of Naoto Fukasawa Design)
Jane Fulton Suri (Managing Partner and Creative Director at IDEO, Boston, USA)
Anne Bergner (BraunPrize winner 1999, Design consultant, Munich, Germany)
Dr. Dirk Freund (Director R&D, Global Braun, Kronberg, Germany)

Prize
The total prize money for the BraunPrize 2012 was raised to $100,000 USD.

Entry Fee
None

Entries
Description: max. 300 words
Three descriptive pictures: DIN A4 or Letter size
Documentation: max. 10 pages, landscape format, DIN A4 or Letter size

Submission Address
Braun GmbH
“BraunPrize”
Frankfurter Str. 145
61476 Kronberg
Germany

Links
Past winners

Organizer
Braun, a Procter & Gamble brand

Official Website
http://www.braun.com/global/world-of-braun/braun-prize.html