LELO Design Award

We invites next-generation innovators, designers and artists all around the world to come up with new products and experiences to facilitate pleasure.

Category Idea Competition / Open to Students
Type International, Idea, Open, Single-Stage
Genre Architecture, Product
Country Sweden
RegDeadline 1 August 2013 GoogleCal iCal
1 August 2013 (via Online)
Eligibility All
Target Field Original design never been released or published

Pleasure is multi-sensory. Nonetheless, the overwhelming majority of existing products – LELO's included – rely on just two: SIGHT and TOUCH.
Now it's time to extend the possibilities of pleasure by invoking the sensation through other, overlooked senses like SMELL, SOUND and TASTE.
We want you to convey the vibrancy of pleasure through design, exploring all facets of materials, the possibilities of technology, and what it really means to experience pleasure.
Sexual pleasure is just one of our areas of expertise and one that we're especially proud of, but what other possibilities are there? What other forms of happiness can you create?
Applicants are asked to give a personal interpretation of pleasure that pushes sensory boundaries of all kinds. You should create objects, accessories and experiences to enhance the possibility of pleasure in everyday life. It's time to make creative use of neglected or overlooked ideas of pleasure – positive design for positive experiences!

Miroslav Slavic - LELO CEO
Sila Songkran - LELO Art Director
Matteo Cibic - Creative Director
Lanzavecchia + Wai - Conceptual Designers
Erika Lust - Film Director

Fashion & Accessories: 1000 €
Products & Spaces: 1000 €
Top 5 entries: exhibiton

Entry Fee

Explanation (150-200 words), images (max. 4)

Winners announcement: the end of September 2013


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