International Shopping Plaza Concept Competition 2017

In 2017, the second competition focuses on “Commerce Changes Life” and will explore the upgrading of shopping centers in the era of “experience economy”.

Description
Urban complex shopping plaza has been leading a new wave of intensive city development for nearly half a century. During this period, the interaction among various economic activities and effective integration of various resources facilitated the economic development of an urban area. However, giant and complex shopping plaza tends to be faceless,resulting in homogeneous competition and excessive overlapping investment. The existing shopping plaza space is currently faced with various challenges:
In the context of China’s transition of economy and urban development, what kind of shopping plaza concept can best follow the future development direction of cities in China?
In an era of ubiquitous internet and e-commerce access when the post-90s generation become the main body of consumption, how will the shopping plaza space respond to the new lifestyles and behavior patterns of them?
In the social life featuring the rapid development of modern technology and the diversification and boom of cultures and arts, how will the shopping plaza space adapt to the changing, innovative commercial forms and participate in the establishment of new business ecosystem?
In 2017, the second competition focuses on “Commerce Changes Life” and will explore the upgrading of shopping centers in the era of “experience economy”. This competition expects candidates to extend the macro proposition under the current era background into deep thoughts and discoveries in physical architectural space design, explore the organic combination of three major elements, i.e. “shopping plaza space, merchants and consumers” with rigorous and specific designs, and reshape the ecological correlation between “shopping plaza space, business format and operation”.

Jury
Jury Chairman:
Daniel Libeskind, Internationally Renowned Architect, Founder and principal architect of Studio Libeskind
Jury Members:
Astrid Piber, Partner of UN Studio， Senior Architect
Simon Bee, Managing Director of Benoy
Norm Garden, Executive Vice President of CallisonRTKL
Jianguo Wang, Academician of China Engineering Academy, Professor of Southeast University
Jianyan Lai, Chief Architect and Senior Vice President of Dalian Wanda Commercial Properties
Zhibin Wang, Director and Senior Vice President of Dalian Wanda Commercial Properties

Prize
5 Excellence Awards, each one with a prize of RMB 100,000
5 Innovation Awards, each one with a prize of RMB 50,000

Entry Fee
None

Timetable
Panel appraisal: October 13, 2017
Result announcement: November 15, 2017

Organizer
Architecture and Culture Society of China
Wanda Commercial Planning & Research Institute

Official Website