|Category||Idea Competition / Open to Students|
|Type||International, Idea, Students, Single-Stage, Anonymous|
|RegDeadline||30 April 2011 GoogleCal iCal|
|30 April 2011 (Must be Received)|
Department Store Inc. (“RETAILER”) intends to retain a retail design firm to perform design development services for the design of the Retailer’s store new outlet store prototype. Retailer intends to select a design firm concept and design process suitable for the future roll out of Retailer outlet stores. The selected design firm will complement the project team which includes Branding Corp, a our NYC based marketing consultant, Big A ARCHITECTURE Group, our current roll-out architect, and Fixture Fabrications, Inc., a fixture and signage design and manufacturing company, and other construction, equipment, and finishes advisors and consultants.
Our objective is to design, develop a new outlet store prototype design in a takeover location to be completed in the spring of 2012. The store is anticipated to be 24,000sf (2,400 m2) and will be a retrofit of an existing tenant location. We anticipate being able to test layout, fixtures, finishes, and signage while continuing to develop the prototype design in preparation for future roll out. The intent is to align the store environment with the core consumer and the current brand positioning, to improve the effectiveness of the design in conveying the brand to the guest while correcting operational and merchandising needs within the store.
The success of the Prototype Design will be measured by its effectiveness in achieving minimum sales per square foot of $400/year. Other measurable design goals include; cost of construction, ease in installation, adaptability to a variety of sites, flexibility for the future, merchandise presentation consistent with product allocation, and category concepts. Special attention will be given to the ease in operations; selling to and assisting the guests, cueing, fitting rooms receiving, merchandising, and communicating merchandise layout. Provide a consistent message with Marketing and providing a store design that is easy to shop and encourages increased sales and meets the core customer service expectations.
Not yet announced
FIRST PRIZE: $ 5,000
SECOND PRIZE: $ 1,500
THIRD PRIZE: $ 1000
The Individual First Prize winner’s school will be awarded $ 500
Group Entries (2 or more students):
FIRST PRIZE: $ 1500
SECOND PRIZE: $ 0
THIRD PRIZE: $ 0
The Group First Prize winner’s school will be awarded $ 500
$50 for each submittal
CD-ROM in a single file Adobe PDF(.jpg format, 20”x30” 300 dpi) and the written concept in Adobe PDF
Chair, Student Design Competition
Miller Zell Inc.
4715 Frederick Dr. SW
Atlanta GA 30336
Judging: Early May, 2011
Awards Notification: Mid-May 1st, 2011
Retail Design Institute