SUN.LAB 2010 - for a creative outdoor

The theme of this edition is PLAYING, meant as an effort to interpret outdoor furnishing, outfits, and accessories in a playful way, and not just as prototypes of games or toys for open spaces.

Description
For 28 years SUN, the International Exhibition of Outdoor Products. Design, Furnishing, Accessories has been the world reference show for the outdoor pipeline, from the idea to the prototype, from the project to the product, from universities to companies, from design to the market. 2009 edition: 12 halls, a 90,000 sq. m. exhibiting surface, 700 exhibitors, 24,000 professional visitors from 52 Countries, 10 3rd edition shows/events, 170 journalists, and 1,100 press articles.
SUN.LAB is a free platform for research and experimentation that SUN organizes to encourage the emerging of new proposals, innovative design approaches, and new ways to conceive outdoor living.
The theme of this edition is PLAYING, meant as an effort to interpret outdoor furnishing, outfits, and accessories in a playful way, and not just as prototypes of games or toys for open spaces. It is a provocative theme, offering great design potentials, which concerns spaces of all kinds, including public or private, domestic or receptive, limited or unlimited, urban, extra-urban, at the seaside, in the country, or on the mountains.
The purpose is to offer to the public and to companies a new key to interpret modern spaces, reviewing them according to a “playful”, involving, public, shared approach, adjusted or adjustable to all ages and genders.
Not just product prototypes, then, but an effort to reinterpret the existing furniture, artefacts, and infrastructures in a playful manner, enhancing fun, entertainment, amusement, and recreation.

Jury
Representatives of Fiere e comunicazioni s.r.l. and a panel of designers and engineers

Prize
- Free exhibiting space inside the show SUN.LAB: FOR A CREATIVE OUTDOOR
- mention in the SUN website and the official catalogue
- Free of charge the public relations and press office service

Entry Fee
None

Entries
1 digital photo of the author(s) and 1 or more renderings or photos of the project and a short text describing the project (max 500characters)

Timetable
The official ranking of the selected projects: by June 11, 2010 at www.sungiosun.it.
Submission a photo of the prototype’s production: July 2010
SUN, the International Exhibition of Outdoor Products: October 14-16, 2010

Organizer
SUN

Official Website
http://www.sungiosun.it/Sunlab2010_ENG.html