Open International Competition for Tverskaya Streetscape Concept Design

This competition creates a major challenge for future participants to develop architectural design proposals that will meet the highest quality public space standards and demands as well as maintain and respect the historical identity of the main street of Moscow.

Category Idea Competition
Type International, Idea, Open, Single-Stage
Genre Public, Urban
Country Moscow, Russia
RegDeadline 28 June 2016 2 June 2016 GoogleCal iCal
28 June 2016 (via Online) GoogleCal
Eligibility Russian and international architects and landscape architects / designers

Tverskaya is Moscow’s signature street. Broadened and virtually built anew in the 1930s-50s, it brings together the power of neo-classicist palazzos with Stalinist Empire style stores and restaurants and is a major thoroughfare of the city centre.
In the post-Soviet period the lure of the capital has attracted solid investment to Tverskaya and complemented its outlook with banks, luxury boutiques, new government and corporate offices, luxury cars and hotels. Today Tverskaya is a street of success, rushing cars, glamour, wealth and luxury.
Moscow is changing, however, and taking on a new dimension: it has caught onto the ideas of a city for pedestrians, street food festivals and lectures on boulevards. New, free and democratic public spaces are now in demand. The beginning of 1-ya Tverskaya-Yamskaya Street, which also is a part of the competition specifications, is marked by the recent transformation of Triumfalnaya Square as a good example of contemporary approach to creating comfortable spaces for get- togethers, cultural recreation and urban life. A bit earlier, in 2009, a new business quarter with pedestrian streets appeared on Belaya Square, that closes off 1-ya Tverskaya-Yamskaya. The Garden Ring, which intersects with Tverskaya, is also in for large-scale reconstruction. All this sets a new benchmark for the quality of urban environment, and the main street of the capital, one of its key tourist routes, cannot be left out of the contemporary context.
The Competition aims to convey these changes in the image of the capital. On the one hand, Muscovites take pride in Tverskaya, and there can be no drastic change in its appearance, while on the other, we need the image of a contemporary street in a friendly and open city. So, how do we get a friendly Tverskaya? This is what the competition is about.

PETER BIRYUKOV, Moscow Government, Deputy Mayor for Housing, Utilities and Amenities
ADRIAAN GEUZE, West 8, Co-founder and Architect
MARTHA SCHWARTZ, Martha Schwartz Partners, Head and Architect
GRIGORY REVZIN, KB Strelka Partner, Architecture Critic
ALEXEY NOVIKOV, Vysokovsky Graduate School of Urbanism at the Moscow Higher School of Economics, Dean and Professor
VARVARA MELNIKOVA, Strelka Institute for Media, Architecture and Design CEO, KB Strelka Partner, Afisha CEO
PHILIP WREN, Wren Architecture, Managing Director, Architect and Retail Consultant
NIKOLAY SHUMAKOV, The Union of Moscow Architects, President
TATIANA GUK, Deputy Chairman of the Committee on Architecture and Urban Planning in the city of Moscow
SERGEY TCHOBAN, SPEECH, Managing Partner and Architect

The Winner: the Honorarium of 826,000 Russian rubles
The two Awardees each: the Honorarium of 354,000 Russian rubles

Entry Fee


Selection of the winner: 7 July 2016

KB Strelka

Official Website