The Unbelievable Challenge 2017

The big idea: What is your unique, inspiring and innovative solution for Mr. Santa Claus’ epic Winter Wonderland Outlet?

Category Idea Competition / Open to Students
Type International, Idea, Open, Two-Stage, Anonymous
Genre Renovation
Country Oslo, Norway
Registration Deadline 20 November 2017 GoogleCal iCal
Submission Deadline 20 November 2017 (via Online)
Eligibility Architect and designer students or young professionals in these Fields

“Every year after Christmas Eve I’m left with a huge pile of extra gifts. So I decided to build an epic Winter Wonderland Outlet where I can make the gifts available for everyone. I’ve found a building for that but it needs some serious renovating. That’s where you come in. This is the Unbelievable Challenge 2017.”
- Mr. Santa Claus

The big idea: What is your unique, inspiring and innovative solution for Mr. Santa Claus’ epic Winter Wonderland Outlet?
Mr. Santa Claus’ main idea is to create an inspiring and exciting shopping mall front that provides a setting for unique experiences and attracts big customer flows. That is to say, the design should invite people to visit and spend time inside the mall.
Ruukki building materials are to be utilised as a part of the overall design.

MICHAŁ ŚWIERCZYŃSKI, Board Member and Head of Asset Management, Echo Polska Properties, Poland
ELI SYNNEVÅG, Senior Architect MNAL, Snøhetta, Norway
PETTERI LAUTSO, Architect, Ruukki, Finland (Secretary of the jury)
KARI KORKMAN, Founder and Director Helsinki Design Week, Finland
ALEXANDRU OPRITA, Architect & Winner of 2014 Competition, Romania
MR. SANTA CLAUS, Investor Korvatunturi, Finland

The submitter of the winning proposal is awarded a fully paid 10-week internship for one person at Snøhetta, the international architecture, landscape architecture, interior design and brand design company in Oslo, Norway. The internship takes place in Autumn 2018 (the precise time is to be negotiated later on). The intern will be given the opportunity to work on interesting projects corresponding to their area of expertise and interest. The approximate total value of the internship is €25,000 (including salary, taxes, deductions and rent for an apartment in Oslo). The details of the internship will be agreed more specically between the winner and Snøhetta.
In the case where the winning proposal is made by a team of more than one person that team will choose the intern. The chosen candidate for the internship shall give the presentation to the jury on December 14th.
Additionally, the jury will award the winning proposal and a minimum of four (4) other proposals with a cash prize of €1,000 each, and may also give honourable mentions.

Entry Fee

The Finalists are announced: 4 December 2017
The Finalists present their proposals to the jury in a video conference: 8 December 2017
The winner is awarded and the results published: 14 December 2017

Past winners

Ruukki in co-operation with Echo Polska Properties (Poland), Snøhetta (Norway) and Helsinki Design Week (Finland)

Official Website

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