Land Art Generator Initiative


1st Place Winner
Artist Team Robert Flottemesch, Jen DeNike, Johanna Ballhaus,
& Adrian P. De Luca

2nd Place Mention
Concept and Design Atelier dna: Darío Núñez Ameni & Thomas Siegl
Narrative and Poetics Gabrielle Jesiolowski
Structure and Engineering
ISSE Innovative Structural and Specialty Engineering: Radhi Majmudar PE
Ecology and Renewable Energy Strategy eDesign Dynamics: Ian Lipsky

3rd Place Mention
Predock Frane Architects: Hadrian Predock & John Frane, Principals
Chris Schoeneck, Johanna Beuscher, Heinrich Huber, Design Team

View entries...


The call is to design a pragmatic art installation for one of three pre-selected sites. The designs should be considered first and foremost as art installations. The consideration for energy generation should come in a very close second. What this means is that the installations are art first, power plants second. There may need to be sacrifices to be made in terms of efficiency of energy generation in order that the design function primarily on a conceptual and aesthetic level. The objective is not to design and engineer a device that provides the cheapest KWh or the most energy per square meter of land.

Category Project Competition / Competition Result
Type International, Project, Open, Single-Stage, Anonymous
Genre Art
Country United Arab Emirates
RegDeadline 4 June 2010 GoogleCal iCal
4 June 2010 (via Online)
Eligibility All

The call is to design a pragmatic art installation for one of three pre-selected sites that fulfills the following criteria:

- Is a three dimensional form that has the ability to stimulate and challenge the mind of the viewer on a contemplative level.

- Embodies a sense of beauty and concept in its built form that is derived from the artistic sensitivities of the design team and from an acute attention to details.

- Captures energy from nature, converts it into electricity, and has the ability to store, and/or transform and transmit electrical power to a power grid connection point to be supplied by others.

- Does not create secondary emissions other than electricity and does not pollute its surroundings.

- Is safe to people who would view it. Consideration must be made for viewing platforms and boundaries between public and restricted areas.

- Is pragmatic and constructible within reason and employs technology that can be scalable and tested. There is no limit on the type of technology or the proprietary nature of the technology. The Land Art Generator Initiative will endeavor to reach contractual agreements with any company and/or patent holder that is specified as a part of a successful design entry. It is recommended that the design team make an effort to engage such entities in preliminary dialogue as a part of their own research and development of the design entry.

- Does not negatively impact the natural surroundings. Each entry should provide an environmental impact assessment in order to determine the effects of the project on the ecosystem into which the installation is to be constructed. Mention should be given to a mitigation strategy that will address any foreseeable issues.

- Uses all or any portion of the site. There is no requirement or restriction on size other than those of the plot limits themselves and the environmental footprint of the design.

site 1 Dubai :: Ras Al Khor Wildlife Sanctuary

site 2 Abu Dhabi :: Between Yas and Saadiyat Islands

site 3 Abu Dhabi :: Airport Road Near the Masdar City Site

Jennifer Leonard
Interdisciplinary Project Leader at IDEO
Co-author of Massive Change (with Bruce Mau)

Brett Steele
Director of the Architectural Association School of Architecture and AA Publications

Jeanette Ingberman
Co-Founder/Director, Exit Art, NYC

Lauren Rosati
Assistant Curator, Exit Art, NYC

Lukáš Sokol
Architect and Urban Planner at the Urban Planning Council (UPC) of Abu Dhabi

Reuben S. Andrews, M.A., M.Phil., PGDPR
Information & Media, Consumption Sustainability – Dubai Electricity & Water Authority (DEWA), Dubai

Jonah Brucker-Cohen
Researcher, artist and fellow in the Disruptive Design Team of the NTRG
Adjunct Assistant Professor of communications at NYU’s ITP

Dr. Mohamed H. Newera, P.E., MBA
Masdar Delivery and Design Divisions Director, Abu Dhabi

Jenna Didier & Oliver Hess
Directors, Materials & Applications (, architecture and landscape research; principals, Didier Hess (, public art studio.

Christopher Prelitz
Chief Sustainability Officer New Leaf America, Inc.
Laguna Beach, California

Alice Chan
Manager of Architecture Masdar City, Abu Dhabi

Georgeta Vidican, Ph.D.
Assistant Professor Masdar Institute of Science and Technology, Abu Dhabi

Beth Carruthers
Independent Curator
Consultant, Arts and Sustainability
Instructor, Critical & Cultural Studies - Continuing Studies, Emily Carr University

Michiel van Raaij
Editor Eikongraphia, Publisher

Andrea Polli
Digital Media Artist
Director of the Interdisciplinary Film and Digital Media (IFDM) Program at the University of New Mexico

James Wines, Denise MC Lee, Sara Stracey
SITE | architecture, art & design, New York City

At least one winner will receive $15,000 in prize award money

Post Competition
There is no guarantee of any of the projects being constructed. The Land Art Generator Initiative has yet to secure (as of the announcement of the competition) the official backing and support of the developmental entities that would be required to actually begin construction.

Entry Fee

Four (4) A1 size layout pages (PDF only), etc.

Announcemen of jury decision: July 30, 2010

Zero Impact Art Gallery, Dubai, UAE

Official Website